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1. PROSPECT
The Elite Wedding Collection program reaches more than a million brides actively planning their event.
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2. LEAD
#1 objective: delivering Pre-Qualified, real time leads. We strongly encourage our member properties to respond to Real Time leads in one day or less to increase conversion. |
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3. CONVERSION
Post Inquiry, the Beverly Clark Certified Training Program Educates Staff on Efficiently Converting
Leads > YES
From YES > Wedding Day is the #1 Up-sell Opportunity in Hospitality. A Bride is the world's #1 Consumer. The Training Program offers up-sell ideas that will yield maximum event revenue.
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4. EVENT
All systems go. All that needs to be done is the flawless execution of the most important day in her life...no pressure.
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5. POST-EVENT
Now that they're married don't forget to invite them back. The revenue a wedding couple represents post-event will often eclipse their wedding event expenditure. Anniversaries, vow renewals, romance travel, reunions, family travel...
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