Newsletter Archive 2008-2010    

Table of Contents


Beverly Clark Hospitality Training Newsletter The Beverly Clark Hospitality Training Newsletter provides catering professionals with the ongoing tools and resources they need to meet the challenges they face and assist them in finding solutions with not only the wedding market, but all aspects of their business, including corporate markets, social catering, sporting events such as golf and tennis tournaments and charitable events.
 
2010 Archive

June 2010 | Vol 3 Issue 6
The "John Wooden Effect" on Special Events
Working Smarter, Not Harder
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing

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"You can't let praise or criticism get to you.
It's a weakness to get caught up in either one."
"
- John Wooden

May 2010 | Vol 3 Issue 5
The Season of the "Upsell"
The Strategy behind "Strategic Partnerships"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing

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"It's what you learn after you know it all that counts"
- John Wooden

April 2010 | Vol 3 Issue 4
Webinar Q&A: Attracting the Destination Wedding Market
Social Media, 2010...Is it Right For You?
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing

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"Always bear in mind that your own resolution to succeed
is more important than any other one thing."
- Abraham Lincoln

March 2010 | Vol 3 Issue 3
Webinar Q&A: Attracting the Destination Wedding Market
Social Media, 2010...Is it Right For You?
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing

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"Progress always involves risks.
You can't steal second base and keep your foot on first."
- Frederick Wilcox


February 2010 | Vol 3 Issue 2
Blogs and Websites and Twitter, Oh My!
The ONLY 3 Ways to Increase Your Special Event Revenues
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"I am only one; but still I am one. I cannot do everything, but still I can do something. I will not refuse to do the something I can do"
- Helen Keller


January 2010 | Vol 3 Issue 1
Blogs and Websites and Twitter, Oh My!
The ONLY 3 Ways to Increase Your Special Event Revenues
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Don't concentrate on making a lot of money, but rather on becoming
the type of person people want to do business with."
- Patricia Fripp

2009 Archive

Decemeber 2009 | Vol 2 Issue 11
Closing Thoughts for 2009...Rejoice, Renew, Refresh!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"I'm in. And I'm in to win."
- Hillary Clinton

November 2009 | Vol 2 Issue 10
Getting "Engaged"...Engagement Season is Here!
People in the News!
Beverly Clark Wedding Professional Online Certification Course

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"To love what you do and feel that it matters - how could anything be more fun?"
- Katherine Graham


October 2009 | Vol 2 Issue 9
1st Quarter, 2010 Marketing Plan Time!
Your Questions...Answered!
People in the News!

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"Imagination: The art of seeing things invisible."
- Jonathan Swift

September 2009 | Vol 2 Issue 8
Trendy Vino
A Peek into the 2010 Wedding Season Trends!
Promotional Products and Services

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"Some men have thousands of reasons why they cannot do what they want to, when all they need is one reason why they can."
- Mary Frances Berry

August 2009 | Vol 2 Issue 7
4th Quarter Revenue...The Final Push for 2009!
Destination Weddings – Are You a "Destination"?
Promotional Products and Services

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"Opportunity often comes disguised in the form of misfortune,
or temporary defeat."
- Napoleon Hill

July 2009 | Vol 2 Issue 6
Qualifying Leads
Your Questions...Answered!
Promotional Products and Services

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"Challenge everything you do. Expand your thinking. Refocus your efforts. Rededicate yourself to your future."
- Patricia Fripp

June 2009 | Vol 2 Issue 5
Closing the Sale - How to Get Every Bride to Say "I Do" to YOU!
"Plant Now" for Fall & Winter Harvest
Promotional Products and Services

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"Simplify, consolidate, and eliminate tasks. Reengineer your work continuously."
- Brian Tracy

May 2009 | Vol 2 Issue 4
Your Questions - Answered!
Special Events Industry Trends – What Does it All Mean To You?
Promotional Products and Services

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"Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved"
- Jeremy Kitson

April 2009 | Vol 2 Issue 3
Webinar News and. . .More Answers to Your Questions!
2nd & 3rd Quarter Marketing Focus!
Promotional Products and Services

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"Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it."
- Lou Holtz

March 2009 | Vol 2 Issue 2
Your Webinar Questions Answered!
Marketing with Relevance to the Current Economic Conditions!
Two Ways to Sharpen Your Skills and Increase Revenues Immediately!

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"Do what you should do, when you should do it, whether you feel like it or not."
- Thomas Huxley

January 2009 | Vol 2 Issue 1
All-new, 2009 Beverly Clark Wedding Professional Certification Course
2009 Wedding Trends and Revenue Opportunities
The Corporate Market Segment - Is It Surviving?

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" Take time to deliberate; but when the time for action arrives,
stop thinking and go in."
- Andrew Jackson

2008 Archive

December 2008 | Vol 1 Issue 11
Happy Holidays!
2009 will be an exciting year for Beverly Clark Hospitality Training!

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"Success without honor is an unseasoned dish; it will satisfy your hunger, but it won't taste good."
- Joe Paterno

November 2008 | Vol 1 Issue 10
Getting "Engaged"... Engagement Season is Here!
Not So "Back to Basics" Sales Tactics
Promotional Products and Services

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"Anything is a quote if you say it. . . or IS it?!"
- Nicolette DeLuca

October 2008 | Vol 1 Issue 9
Industry Survey Results!
2009 1st Quarter Marketing!
Promotional Products and Services

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"Life is not about waiting for the storms to pass...it's about learning how to dance in the rain."
- Unknown

September 2008 | Vol 1 Issue 8
Protecting Your Position in Tough Economic Times
4th Quarter Revenue. . .The Final Push for 2008!
Promotional Products

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"There is always a better way."
- Thomas Edison

August 2008 | Vol 2 Issue 7
Wine Education Uncorked!
Special Event Sales in a Tough Economic Environment
Email's "Reach" and Rules for Building Your Database
Promotional Products and Services

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"There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier"
- Charles F. Kettering

July 2008 | Vol 1 Issue 6
Save the Date!
Price Wars – Making Your Sales Approach NOT About the Price!
Using Internet Prospecting to Drive Your Revenue
Promotional Products and Services

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"Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five
"no's" before you get a "yes."
- Jack Canfield

June 2008 | Vol 1 Issue 5
2008 Wedding Trends and Revenue Opportunities
Maximizing Your Success
Kendall-Jackson Cultivates Sustainable Farming Practices
Promotional Products and Services

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"You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise."
- Patricia Fripp

May 2008 | Vol 1 Issue 4
Marketing from a Team Perspective
Making it Personal
The Season of the "Upsell"
Closing the Sale with the Bride
Corporate Product of the Month!

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"Growth means change and change involves risk, stepping from
the known to the unknown."
- George Shinn

April 2008 | Vol 1 Issue 3
Closing the Sale - How to Get Every Bride to Say "I Do" to YOU!
"Plant Now" for Fall & Winter Harvest
Privacy Protection
Promotional Products and Services

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"There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier"
- Charles F. Kettering

March 2008 | Vol 1 Issue 2
Past, Present and Future
Personalized Wedding Wine
Favorite Wedding Business "Drivers"
Product of the Month

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"Vision without action is a daydream. Action without vision is a nightmare".
- Unknown

February 2008 | Vol 1 Issue 1
The Hottest Trends for 2008
Industries to Target in 2008 for Event Business
Off to a Great Start in 2008 - 1st Quarter Marketing
10 Great Reasons to Give Gifts
Corporate Product of the Month!

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All great sales people have one thing in common. . . they have discipline. All the best plans in the world will not work if you do not have the discipline
to implement them.

What Do You Want to See?

Send us your ideas for future newsletters and topics and we'll do our best to accommodate your request.

>> Submit Your Ideas and/or Subscribe to our Newsletter

 
Webinar Series

#10
Wine Sales and Upselling

Join us Online on Sept. 22, 2010 at 11am PDT/1:00pm CDT/2:00pm EDT (approximately a one-hour duration)

Topics will include:
Pairing with Menus, Conducting Proper Tastings, Upselling to the Next Tier (or two)!

To register or for more information >> Please visit our Learning Center


#11
Preparing for the 2011 Wedding Season

Join us Online on Oct. 20, 2010 at 11am PDT/1:00pm CDT/2:00pm EDT (approximately a one-hour duration)

Topics will include:
Trend Alert - What's on the Horizon for 2011, Making the Most of Your Advertising Dollars, Multi-Cultural Wedding Opportunities, Your Annual Wedding Marketing Plan - New Ideas!

To register or for more information >> Please visit our Learning Center


Recorded Webinars:
  • Increasing Your Wedding & Special Events Revenues
  • Maximizing the 2009 Holiday Season
  • Wine Sales and Upselling
  • Preparing for the 2010 Wedding Season
  • Building the Perfect 2010 Special Events Marketing Plan
  • Attracting the Destination Wedding Market
To register or for more information >> Please visit our Learning Center


Certification Course
All-new, 2010 Beverly Clark Wedding Professional Certification Course

Know the secrets to not only increasing your wedding revenue, but to creating the experiences that will leave your brides in awe!

Pricing:
$599.00 per person

Please inquire about multiple person discounts. For more info & to register, please visit:
>> BeverlyClarkTraining.com

"With more success comes greater problems along with greater ability to solve them."
- Mark Victor Hansen




About Lynne


Editor in Chief
Lynne LaFond DeLuca

Lynne is the Sr. Vice President, Business Development and Education for Beverly Clark Hospitality Training. She is a highly regarded speaker in the special events industry and has written for industry publications including Boardroom and Catering magazines. Lynne has trained people around the world in the art of catering industry sales and operations. She has an absolute passion for what she does and for helping the people that she works with in the hospitality industry to perform at their maximum level.

lynne@beverlyclarkenterprises.com

More info on having Lynne as a Guest Speaker at your next industry event or sales meeting, please visit >>
Beverly Clark Hospitality Training

Resources

Beverly Clark's WeddingLocation.com
Beverly's Advertising Resources
Contact a Beverly Clark Representative about advertising on one of our websites. A strong internet marketing presence is a MUST today!

T | 800.933.3434 
E | info@beverlyclarkenterprises.com

Beverly Clark's Elite Wedding Collection

For information on advertising in this newsletter please go to our:
>> Newsletter ad information

Beverly Clark Hospitality Certification Program

Training and Certification
For more information on the online Beverly Clark Hospitality Certification Program as well as live training, seminars and on-property consultation services please visit: BeverlyClarkTraining.com

Connect with Lynne
Lynne's Blog!   LinkedIn   Visit Lynne's Twitter   Become a Facebook Fan
BeverlyClarkTraining.com
Credits

Top photo courtesy of Alec & T


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