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2011 Archive |
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December 2011 | Vol 4 Issue 10
Celebrating 2011, Cheering in 2012
Celebrate Your Crumbs
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"It is not the gift, but the thought that counts."
- Brain Tracy
November 2011 | Vol 4 Issue 9
What's All the Talk about USPs?
The State of the Special Events Industry
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"Approach each customer with the idea of helping them solve a problem or achieve a goal, not of selling a product or service."
- Brain Tracy
October 2011 | Vol 4 Issue 8
4th Quarter Revenue. . . The Finish Line is in Sight!
The State of the Special Events Industry
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"Excellent service is not what you believe it to be, it's what your
customer perceives it to be. And tells others."
- Jeffrey Gitomer
August 2011 | Vol 4 Issue 7
Finding Inspiration Everyday
Looking Forward to 2012
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"A boat doesn't go forward if each one is rowing their own way."
- Swahili Proverb
July 2011 | Vol 4 Issue 6
The Holiday Season is Coming!
Golf Tournaments 101
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Get this newsletter >>>
"Your work is to discover your work and
then with all your heart to give yourself to it."
- Buddha
May/June 2011 | Vol 4 Issue 5
How Big is Your Sales Team?
Attracting Corporate Event Business
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"Don't live down to expectations. Go out there and do something remarkable."
- Wendy Wasserstein
April 2011 | Vol 4 Issue 4
1st Quarter. . . Gone?!
The Season of the "Upsell"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"Time is what we want most but what we use worst."
- William Penn
March 2011 | Vol 4 Issue 3
1st Quarter. . . Gone?!
The Season of the "Upsell"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Get this newsletter >>>
"You don't have to be great to get started,
but you have to get started to be great."
- Les Brown
February 2011 | Vol 4 Issue 2
Going From "Amazing" to "P-h-e-n-o-m-e-n-a-l"!
Your Questions . . . Answered!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"Every thought is a seed. If you plant crab apples, don't count on harvesting golden delicious."
- Bill Meyer
January 2011 | Vol 4 Issue 1
Your Questions . . . Answered!
Goals, Rewards and Chasing the Dream
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"A man wrapped up in himself makes a very small bundle."
- Benjamin Franklin
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2010 Archive |
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December 2010 | Vol 3 Issue 11
Closing Thoughts for 2010. . . Revitalize, Renew, Re-energize!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Get this newsletter >>>
"There exist limitless opportunities in every industry.
Where there is an open mind, there will always be a frontier"
- Charles F. Kettering
November 2010 | Vol 3 Issue 10
2011 is Coming...Get Your Trend On!
Planning for Catering Success in 2011 - Optimize Your Space and Revenue!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"Some people regard discipline as a chore. For me, it is a kind of order that sets me free to fly."
- Julie Andrews
October 2010 | Vol 3 Issue 9
Is Your Influence Working For You?
A Lesson in Teamwork | From Deep in the Chilean Mines
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"You don't have to be great to get started, but you have to get started to be great"
- Les Brown
September 2010 | Vol 3 Issue 8
The Sales We Close, The Sales We Lose
Special Event Creative "Soreness"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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"I always wondered why somebody didn't do something about that;
then I realized I was somebody."
- Lily Tomlin
August 2010 | Vol 3 Issue 7
The Education of Educational Opportunities
Maximizing the 2010 Holiday Season - Webinar Q & A
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Get this newsletter >>>
"The virtue of man ought to be measured, not by his extraordinary exertions,
but by his everyday conduct"
- Rosalynn Carter
June 2010 | Vol 3 Issue 6
The "John Wooden Effect" on Special Events
Working Smarter, Not Harder
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
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""The virtue of man ought to be measured, not by his extraordinary exertions, but by his everyday conduct"
- Blaise Pascal
May 2010 | Vol 3 Issue 5
The Season of the "Upsell"
The Strategy behind "Strategic Partnerships"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing
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"It's what you learn after you know it all that counts"
- John Wooden
April 2010 | Vol 3 Issue 4
Webinar Q&A: Attracting the Destination Wedding Market
Social Media, 2010...Is it Right For You?
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing
Get this newsletter >>>
"Always bear in mind that your own resolution to succeed
is more important than any other one thing."
- Abraham Lincoln
March 2010 | Vol 3 Issue 3
Webinar Q&A: Attracting the Destination Wedding Market
Social Media, 2010...Is it Right For You?
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing
Get this newsletter >>>
"Progress always involves risks.
You can't steal second base and keep your foot on first."
- Frederick Wilcox
February 2010 | Vol 3 Issue 2
Blogs and Websites and Twitter, Oh My!
The ONLY 3 Ways to Increase Your Special Event Revenues
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Get this newsletter >>>
"I am only one; but still I am one. I cannot do everything, but still I can do something. I will not refuse to do the something I can do"
- Helen Keller
January 2010 | Vol 3 Issue 1
Blogs and Websites and Twitter, Oh My!
The ONLY 3 Ways to Increase Your Special Event Revenues
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Get this newsletter >>>
"Don't concentrate on making a lot of money, but rather on becoming
the type of person people want to do business with."
- Patricia Fripp
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2009 Archive |
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Decemeber 2009 | Vol 2 Issue 11
Closing Thoughts for 2009...Rejoice, Renew, Refresh!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Get this newsletter >>>
"I'm in. And I'm in to win."
- Hillary Clinton
November 2009 | Vol 2 Issue 10
Getting "Engaged"...Engagement Season is Here!
People in the News!
Beverly Clark Wedding Professional Online Certification Course
Get this newsletter >>>
"To love what you do and feel that it matters - how could anything be more fun?"
- Katherine Graham
October 2009 | Vol 2 Issue 9
1st Quarter, 2010 Marketing Plan Time!
Your Questions...Answered!
People in the News!
Get this newsletter >>>
"Imagination: The art of seeing things invisible."
- Jonathan Swift
September 2009 | Vol 2 Issue 8
Trendy Vino
A Peek into the 2010 Wedding Season Trends!
Promotional Products and Services
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"Some men have thousands of reasons why they cannot do what they want to, when all they need is one reason why they can."
- Mary Frances Berry
August 2009 | Vol 2 Issue 7
4th Quarter Revenue...The Final Push for 2009!
Destination Weddings – Are You a "Destination"?
Promotional Products and Services
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"Opportunity often comes disguised in the form of misfortune,
or temporary defeat."
- Napoleon Hill
July 2009 | Vol 2 Issue 6
Qualifying Leads
Your Questions...Answered!
Promotional Products and Services
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"Challenge everything you do. Expand your thinking. Refocus your efforts. Rededicate yourself to your future."
- Patricia Fripp
June 2009 | Vol 2 Issue 5
Closing the Sale - How to Get Every Bride to Say "I Do" to YOU!
"Plant Now" for Fall & Winter Harvest
Promotional Products and Services
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"Simplify, consolidate, and eliminate tasks. Reengineer your work continuously."
- Brian Tracy
May 2009 | Vol 2 Issue 4
Your Questions - Answered!
Special Events Industry Trends – What Does it All Mean To You?
Promotional Products and Services
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"Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved"
- Jeremy Kitson
April 2009 | Vol 2 Issue 3
Webinar News and. . .More Answers to Your Questions!
2nd & 3rd Quarter Marketing Focus!
Promotional Products and Services
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"Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it."
- Lou Holtz
March 2009 | Vol 2 Issue 2
Your Webinar Questions Answered!
Marketing with Relevance to the Current Economic Conditions!
Two Ways to Sharpen Your Skills and Increase Revenues Immediately!
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"Do what you should do, when you should do it, whether you feel like it or not."
- Thomas Huxley
January 2009 | Vol 2 Issue 1
All-new, 2009 Beverly Clark Wedding Professional Certification Course
2009 Wedding Trends and Revenue Opportunities
The Corporate Market Segment - Is It Surviving?
Get this newsletter >>>
" Take time to deliberate; but when the time for action arrives,
stop thinking and go in."
- Andrew Jackson
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2008 Archive |
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December 2008 | Vol 1 Issue 11
Happy Holidays!
2009 will be an exciting year for Beverly Clark Hospitality Training!
Get this newsletter >>>
"Success without honor is an unseasoned dish; it will satisfy your hunger, but it won't taste good."
- Joe Paterno
November 2008 | Vol 1 Issue 10
Getting "Engaged"... Engagement Season is Here!
Not So "Back to Basics" Sales Tactics
Promotional Products and Services
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"Anything is a quote if you say it. . . or IS it?!"
- Nicolette DeLuca
October 2008 | Vol 1 Issue 9
Industry Survey Results!
2009 1st Quarter Marketing!
Promotional Products and Services
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"Life is not about waiting for the storms to pass...it's about learning how to dance in the rain."
- Unknown
September 2008 | Vol 1 Issue 8
Protecting Your Position in Tough Economic Times
4th Quarter Revenue. . .The Final Push for 2008!
Promotional Products
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"There is always a better way."
- Thomas Edison
August 2008 | Vol 2 Issue 7
Wine Education Uncorked!
Special Event Sales in a Tough Economic Environment
Email's "Reach" and Rules for Building Your Database
Promotional Products and Services
Get this newsletter >>>
"There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier"
- Charles F. Kettering
July 2008 | Vol 1 Issue 6
Save the Date!
Price Wars – Making Your Sales Approach NOT About the Price!
Using Internet Prospecting to Drive Your Revenue
Promotional Products and Services
Get this newsletter >>>
"Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five
"no's" before you get a "yes."
- Jack Canfield
June 2008 | Vol 1 Issue 5
2008 Wedding Trends and Revenue Opportunities
Maximizing Your Success
Kendall-Jackson Cultivates Sustainable Farming Practices
Promotional Products and Services
Get this newsletter >>>
"You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise."
- Patricia Fripp
May 2008 | Vol 1 Issue 4
Marketing from a Team Perspective
Making it Personal
The Season of the "Upsell"
Closing the Sale with the Bride
Corporate Product of the Month!
Get this newsletter >>>
"Growth means change and change involves risk, stepping from
the known to the unknown."
- George Shinn
April 2008 | Vol 1 Issue 3
Closing the Sale - How to Get Every Bride to Say "I Do" to YOU!
"Plant Now" for Fall & Winter Harvest
Privacy Protection
Promotional Products and Services
Get this newsletter >>>
"There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier"
- Charles F. Kettering
March 2008 | Vol 1 Issue 2
Past, Present and Future
Personalized Wedding Wine
Favorite Wedding Business "Drivers"
Product of the Month
Get this newsletter >>>
"Vision without action is a daydream. Action without vision is a nightmare".
- Unknown
February 2008 | Vol 1 Issue 1
The Hottest Trends for 2008
Industries to Target in 2008 for Event Business
Off to a Great Start in 2008 - 1st Quarter Marketing
10 Great Reasons to Give Gifts
Corporate Product of the Month!
Get this newsletter >>>
All great sales people have one thing in common. . . they have discipline. All the best plans in the world will not work if you do not have the discipline
to implement them.
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Wedding Services |
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Advertise Your Business to Millions of Brides
After 11 years servicing wedding venues exclusively, we are opening WeddingLocation.com to all wedding services. Why? Because our registered brides have asked for it and we always try to say yes to our brides and partners!
To get started today, review our rate card; go to weddinglocation.com/vendorpass and follow the easy to use prompts.
Your listing will go live in 2 business days or less!
For national advertising or bulk listings pricing please contact: lynne@weddinglocation.com
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| About Lynne |
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Editor in Chief
Lynne LaFond DeLuca
Lynne is the Sr. Vice President, Business Development and Education for Beverly Clark Hospitality Training. She is a highly regarded speaker in the special events industry and has written for industry publications including Boardroom and Catering magazines. Lynne has trained people around the world in the art of catering industry sales and operations. She has an absolute passion for what she does and for helping the people that she works with in the hospitality industry to perform at their maximum level.
lynne@beverlyclarkenterprises.com
More info on having Lynne as a Guest Speaker at your next industry event or sales meeting, please visit >>
Beverly Clark Hospitality Training
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| Resources |
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Beverly's Advertising Resources
Contact a Beverly Clark Representative about advertising on one of our websites. A strong internet marketing presence is a MUST today!
T | 800.933.3434
E | info@beverlyclarkenterprises.com
For information on advertising in this newsletter please go to our:
>> Newsletter ad information
Training and Certification
For more information on the online Beverly Clark Hospitality Certification Program as well as live training, seminars and on-property consultation services please visit: BeverlyClarkTraining.com
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