Beverly Clark Hospitality Training Newsletter

Happy Holidays! December 2009 | Vol 2 Issue 11


	In this Issue • Closing Thoughts • People in the News • Upcoming Webinars • Online Certification • Subscribe to Newsletters • Newsletter Archive Meet Lynne • Editor in Chief: Lynne LaFond DeLuca

The Beverly Clark Hospitality Training Newsletter provides catering professionals with the ongoing tools and resources they need to meet the challenges they face and assist them in finding solutions with not only the wedding market, but all aspects of their business, including corporate markets, social catering, sporting events such as golf and tennis tournaments and charitable events.


	Tools
	Closing Thoughts for 2009...Rejoice, Renew, Refresh! As we close out our event season for 2009, Beverly Clark Hospitality Training would like to thank our loyal readers and followers for a great year. If we could hug you all right now, we would! Highlights: new and strong relationships were forged with the incredible talent in this amazing business of special events (you all still can blow me away with your amazing ideas!). the webinar series was embraced by the industry as a low cost way to get specific topic training into the hands of the industry the Beverly Clark Hospitality Training newsletter got "crazy good" reviews by the almost 18,000 followers who receive it every month! I was selected as one of the 2009 ISES Masters for their "Meet the Masters" event We certified more catering professionals this year than ever before in the history of Beverly Clark Training as "Certified Beverly Clark Wedding Professionals" WOW! I could go on and on, but my point is that there is always a silver lining, always a positive that we can focus on in our industry. I know that 2009 pushed a lot of us to what we thought were our limits. . . We, as a group, are one of the MOST creative, entrepreneurial, resilient and forward thinking industries I know, so use your knowledge and most importantly, your RELATIONSHIPS to make whatever changes are necessary for 2010. If you need to open up to some new markets, do it. If you need to re-position yourself, do it. If you just need a fresh new look and updated website and collaterals, make it happen. Start 2010 with a renewed sense of excitement and passion for all that the special events industry brings to all of us. That being, joy in creating days that last a lifetime in our client's memories; a sense of accomplishment in our part of that achievement; the financial rewards that come with reaching your goals; and the knowledge that when we are old and grey, boy, will we have great stories to tell about all the fun events we had a hand in planning! Looking forward to meeting more of you personally in 2010 (it's one of MY goals!) I am here to help you take your business to the next level and achieve your goals – let me know how I can help! Lynne >> Print this article "What a tough year this one has been, but having our team work with you was one of the BEST decisions we made!" - Belinda Short Vice President of Sales & Marketing, Eagle Golf

People in the News!

Congratulations to our new
Beverly Clark Certified Wedding Professionals:

Ashley Coffeen,, Fairmont Hotels & Resorts, Boston, MA
Randi Halen, Mission Hills Country Club, Northbrook, IL
Allison Rhodis, Walden Pond Golf Club, Hamilton, OH

As well as gaining their certification, they now have the right to use a logo with their new designation on all marketing materials.

Every great salesperson in the special events industry, whether new or seasoned, has passion!

Passion for the industry
Passion for the event
Passion for the outcome
Passion for creating unforgettable experiences!

What drives your passion?

Share it here


	Certification
	Our Gift to You this Holiday Season... *The knowledge* to become an expert in the wedding industry and the exposure to make your revenues soar! Step 1: The Knowledge Beverly Clark Wedding Professional Online Certification Course a "must" for growing your wedding business in 2009! 14 detailed lessons, written by industry experts 100% online, with live support and trainers industry resources at your fingertips The single most affordable thing you will do this year to positively impact your wedding revenue! Upon completion of the course, you will have: completed a detailed wedding marketing plan determined your unique selling proposition targeted, 30-day goals for increasing your revenue immediately recognition worldwide as an expert in the industry the use of two distinct logos for all your marketing materials Step 2:** The Exposure (here comes another gift!)* Upon registration of the certification course, you will receive a $300.00 advertising credit on WeddingLocation.com! WeddingLocation.com is the first stop for millions of brides planning the event of their lifetime. *"The weddings we get from WeddingLocation.com are fantastic for us. We've been on your site for years and it just keeps getting better."* RJ Escobar VP of Sales & Marketing Hilton Santa Cruz/Scotts Valley, Scotts Valley, CA Certification Course is normally $599.00 per person Holiday Gift Price is $499.00* Holiday gift price on certification and $300.00 advertising credit offer on WeddingLocation.com is valid with registrations through January 31, 2010. Register online using promo code 33MP9-50CGL* to receive special discounted price please inquire about multiple person discounts For information & to register please visit >> Online Wedding Certification Establish Your Position as an Expert in the Catering and Hospitality Industry


	What Do You Want to See?
	Send us your ideas for future newsletters and topics and we'll do our best to accommodate your request. >> Submit Your Ideas and/or Subscribe to our Newsletter


	Webinar Series
	#6 - Increasing Your Wedding & Special Events Revenues Join us Online on January 20, 2010 at 11am PST/1:00pm CST/1:00pm EST (approximately a one-hour duration) Topics will include: Trend Alert - What's on the Horizon for 2010, Creating a Wedding Friendly Culture, Marketing, Advertising & Prospecting Strategies, Multi-Cultural Wedding Opportunities, Marketing Yourself as a Destination Wedding Hot Spot. To register or for more information >> Please visit our Learning Center #7 - Attracting the Destination Wedding Market Join us Online on March 16, 2010 at 11am PST/1:00pm CST/1:00pm EST (approximately a one-hour duration) Topics will include: Becoming a Destination Wedding Hot Spot, Destination Wedding Trends, Creating a Wedding Friendly Culture, Marketing/Advertising/Prospecting Strategies, Referral Relationships, Upselling and Revenue Increasing Strategies. To register or for more information >> Please visit our Learning Center #8 - Strategic Partnerships in the Special Events Industry Join us Online on May 18, 2010 at 11am PST/1:00pm CST/1:00pm EST (approximately a one-hour duration) Topics will include: Building Vendor Relationships, Unexpected Partnerships, Increasing Revenue Through Strategic Alignments. To register or for more information >> Please visit our Learning Center


	Connect with Lynne
	BeverlyClarkTraining.com


	About Lynne
	Editor in Chief Lynne LaFond DeLuca Lynne is the Sr. Vice President, Business Development and Education for Beverly Clark Hospitality Training. She is a highly regarded speaker in the special events industry and has written for industry publications including Boardroom and Catering magazines. Lynne has trained people around the world in the art of catering industry sales and operations. She has an absolute passion for what she does and for helping the people that she works with in the hospitality industry to perform at their maximum level. lynne@beverlyclarkenterprises.com More info on having Lynne as a Guest Speaker at your next industry event or sales meeting, please visit >> Beverly Clark Hospitality Training


	Resources
	Beverly's Advertising Resources Contact a Beverly Clark Representative about advertising on one of our websites. A strong internet marketing presence is a MUST today! T \| 800.933.3434 E \| info@beverlyclarkenterprises.com For information on advertising in this newsletter please go to our: >> Newsletter ad information


	Credits
	Top photo courtesy of Alec & T Photography