| The Beverly Clark Hospitality Training Newsletter provides catering professionals with the ongoing tools and resources they need to meet the challenges they face and assist them in finding solutions with not only the wedding market, but all aspects of their business, including corporate markets, social catering, sporting events such as golf and tennis tournaments and charitable events. |
|---|
Learn From the Past Work in the Present Plan for the Future - Make it Happen! In planning for your future, it is always wise to take some time to think about past history and what we can learn from it in order to more fully enjoy and maximize our present position - personally and professionally - and not repeat past mistakes. Also, taking time to think about what we want our future to look like allows us to put plans in action NOW in order to achieve those goals. Here are some good questions/lessons to think about. . . What We Can Learn From The Past:
What We Want Our Future to Look Like (create your own goals here - here's an example!):
What We Will Do in the Present to Make it All Happen:
Want to Help Your Brides Create a Personalized Wedding Wine? Beaulieu Vineyards® Has the Perfect Answer  Beaulieu Vineyards has created a new wedding wine program called "My Wedding My Wine". Brides simply choose from your selection of BV wines (program applies to any wines in the BV portfolio), then go online to www.MyWeddingMyWine.com to create their personalized, FREE wine labels. Next, they select their message, choose a design and order the custom labels. On the website, you will also find helpful information on wine selection, serving tips and toasting ideas. The program has been featured in several bridal magazines including Modern Bride, Inside Weddings and several regional publications. The label orders are pouring in - brides love it!
This can provide a wonderful upsell opportunity for your property. The labels will have to be applied to the bottles you have ordered, but you can offer to provide that service. Personalized bottles can be opened and served at the wedding itself, as well as ordered to be given to the guests as favors upon their departure. For more information, please contact your wine representative for Beaulieu Vineyards wines. www.MyWeddingMyWine.com Print this article >>>
"Vision without action is a daydream. Action without vision is a nightmare".
|
|---|
Favorite Wedding Business "Drivers" The wedding industry is a $1.2 billion industry! Are you capturing your share of this lucrative market segment? Here's a few of the most productive ways to help to drive your wedding business. As you read through, consider this - what can you add to your current marketing plans right now to help increase your wedding and wedding-related business between now and the end of the year?
Print this article >>>
"Imagination: The art of seeing things invisible." Jonathan Swift
|
|---|
Promotional Products More and more, promotional products are being considered a vital part of the buyer's "promotions and communications" budget. High speed information gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional Products advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach. Due to its useful nature, promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser's name and/or message. The use of promotional products is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution. Which products to choose when there are tens of thousands of products to choose from? This task is most easily accomplished with the help of a professional promotional product distributor. TOP USES OF PROMOTIONAL PRODUCTS
Corporate Product of the Month!
Beverly's Wedding Planning Tools & Worksheets For Brides Our Wedding Planning Tools & Worksheets provide you with helpful hints for your brides to stay organized when planning their wedding. Simply download the worksheets to email to brides. Your "time-crunched" brides will thank you! Beverly's Tips >>> Interactive Planner The Interactive Budget Planner helps brides determine exactly how much to spend on each element of their wedding. Our Interactive Planning Calendar is designed to help brides figure out exactly what needs to be done and when it needs to be done for their wedding. Interactive Budget Planner >>> Interactive Planning Calendar >>>  Beverly's Advertising ResourcesContact a Beverly Clark Representative about advertising on one of our websites. A strong internet marketing presence is a MUST today! T | 800.933.3434 E | info@beverlyclarkenterprises.com Training and Certification For more information on the online Beverly Clark Hospitality Certification Program as well as live training, seminars and on-property consultation services please visit: BeverlyClarkTraining.com 
"The greater danger for most of us lies not in setting our aim too high and falling short;
but in setting our aim too low, and achieving our mark." - Michelangelo Buonarroti |
||||||
|---|---|---|---|---|---|---|
Congratulations to our new Beverly Clark Certified Wedding Professionals: Rocio Rodriquez, Aqua Resort, Cancun, Mexico Sherri Thurston, DOC, Holiday Inn, Dulles, Virginia  As well as gaining their certification, they now have the right to use a logo with their new designation on all marketing materials. What Do You Want to See? Send us your ideas for future newsletters and topics and we'll do our best to accommodate your request. |
|---|
|
For information on advertising in this newsletter please visit >>> Advertise with Us |
